It's important to work with an experienced REALTOR® when selling your most valuable asset. Selling your home takes preparation, organization and professional marketing. By using our team to help sell your home, we will guide you through every milestone, from analyzing your needs to closing the sale. Here is an overview of what our key steps when selling your home.
Choosing a REALTOR
There are many things to look for when choosing the right realtor to sell your home. Choosing the agent who suggests the highest listing price may not always be the best choice. A good realtor has in-depth market knowledge, knows how to price strategically, can negotiate effectively on your behalf and knows that marketing your home goes beyond just posting it to MLS.
Price Right to Profit More
Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset—it’s hard to see it objectively.
Correctly priced homes sell faster because they are exposed to more qualified buyers. The closer to market value, the higher the offers and the more competing offers you will receive. In addition, other realtors are more likely to present your property to their buyers when the price is close to market value.
Prepare to Amaze
After price, the condition of your home is the single biggest factor determining how fast and for how much it sells for. Realtors repeatedly find that people can't visualize the potential of a home, they have to see it. That means that how your home shows now is how people see themselves in it. They can't see past the chips, leaks, clutter and stains - in fact, they tend to focus even more on those things.
Luckily, you can dramatically improve how your home sells with a few quick steps. Want to learn what they are? Contact us
for a copy of our Home Sellers Guide.
Marketing your home to the biggest audience possible, takes more than a sign on the front lawn and a listing on MLS. Every home is different, chose an agent that designs individual multimedia marketing plans that best showcase your property's unique aspects.
Reviewing and Negotiating Offers
Now this is where things get exciting. You have an offer or maybe two or three. In most cases, your home's list price won't be the selling price. When it comes to setting that final magic number, you're going to be negotiating. That's something we are experts at!
Once you agree, the buyer provides a deposit cheque to be held in trust once the conditions are met. The conditions usually have a set time for removal and usually include things like an inspection and financing.
Once all the conditions are met, the buyer signs a waiver and the deal is firm. If you have completed all these steps, then you are a successful home seller, congratulations!
The real estate market is always changing, if you're interested in an up-to-date market analysis of your home, please tell us about it in the form below and we will get back to you with an evaluation. We will also include comparisons to other homes that have recently sold or are currently on the market.