Informed Sellers

The Three P's when Listing your Home on the Market

Posted on Oct 06, 2020 in Informed Sellers

If you've been thinking about listing your home this fall, keep our "Three P's" in mind.


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Setting the Stage

Posted on Sep 23, 2020 in Informed Sellers

Did you know that staged homes sell 20% faster and for 6 - 8% more money?

I strongly believe that proper presentation prevents poor performance. I set the stage for successful showings and open houses by arranging professional cleaning and home staging services when necessary. 

Even the smallest details go a long way when selling a home. I show up ea...

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Summer Market Recap and Fall Market Predictions

Posted on Aug 26, 2020 in Informed Sellers


We are quickly approaching the end of summer and transitioning into the fall season and market. I wanted to touch on the market and give some insight to what I feel we may see in last 4 months of 2020.

This summer we saw a much busier market than initially anticipated and two of its main drivers were attractive interest rates and pent up demand com...

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Setting the Stage for a Profitable Home Sale

Posted on Jul 04, 2018 in Informed Sellers

Dave Masson - Why Staged Homes Sell for More Money

I wanted to touch on something that I feel is very important to consider when selling your home, staging.

I feel that when you stage a property it increases the chance of having a potential buyer developing an emotional connection to the home. It showcases utilization of spaces they may have not noticed or written off as “wasted space” if it wasn’t...

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Pricing Your Home Right

Posted on May 30, 2018 in Informed Sellers

Dave Masson - How to Price Your Home

Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset—it’s hard to see it objectively.

Correctly priced homes sell faster because they are exposed to more qualified buyers. The closer to market value...

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Three Key Things to Prepare your Home for Sale

Posted on Apr 16, 2018 in Informed Sellers

Dave Masson - Home for Sale

Earlier this week a client asked me, "What do I need to do to get my home ready for sale? I'm not ready to go on the market right now, but a few months down the line I will be. What do I need to do?" These are the three things I told her.

1. Maintain curb appeal. You can start working on this anytime. Make sure everything is trimmed up and looking g...

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